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The Internet Has Turned Into a Desert, So Let's Use RSS

This is an English translation of the original Japanese article, translated with the help of AI.
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The internet has become a wasteland where everyone fights over people’s attention. It’s what they call the “Dead Internet theory.” Ads I don’t care about, fake news, rage-bait, AI slop, and so on. I’m sick of all of it.

So maybe now is exactly the time to start using RSS? That’s what this post is about.

TL;DR#

  • Current state: ads, rage-bait, AI slop. The internet has become a desert full of noise.
  • Solution: use RSS, the ancient technology that automatically collects updates only from the sites you like. I recommend Inoreader as your reader.
  • Benefits: it wipes out ads, puts all your information in one place, and frees you from the algorithm.
  • Conclusion: use RSS to get back the good old web surfing where you choose what you want to see.

What Is RSS in the First Place?#

Roughly speaking, RSS (Really Simple Syndication) is a technology that automatically gathers only the updates from websites you care about into one place. Instead of aimlessly channel-surfing on TV, it’s like subscribing only to the magazines you already want to read.

The system is made up of two elements: “feeds” and “readers.”

Feeds#

A website publishes a special file (an RSS feed) that describes information like the titles, summaries, and update times of its latest articles in XML, a format that’s easy for machines to read. This is the site’s “broadcast signal.”

Readers#

Users run an application or web service (an RSS reader) to receive these “signals.” Once you register the feed URL of a site you want to follow, the reader checks the feed periodically and, whenever there’s an update, shows the new articles in a chronological list.

So to get started with RSS, all you have to do is pick a reader and gather the feeds you want to subscribe to.

…Come to think of it, this is exactly the good old Twitter, where users could freely customize both the client and the timeline.

Bonus: A Brief History of RSS#

Just for the record, here’s a short history of RSS.

RSS traces back to 1999, to development at Netscape. After a period of confusion in which multiple versions sprang up everywhere, RSS spread alongside the explosive rise of blog culture. Blogs, where individuals freely publish information, and RSS, which lets you efficiently subscribe to their updates, worked as the connective tissue of a decentralized web with no central administrator.

What brought RSS to ordinary users was Google’s web service “Google Reader,” which appeared in 2005. Easy to use right in the browser, it became the central hub for how internet users gathered information at the time.

But on July 1, 2013, Google announced that it was shutting down Google Reader. The official reason was declining usage, but not many people believe that.

If your web surfing is fully self-contained inside RSS, there’s no room to slip ads in. For Google, spreading RSS was suicide. On top of that, Google was pouring its energy into its own social network, “Google+,” at the time. It’s quite likely they wanted to steer users over there.

The absence of Google Reader, the overwhelming market leader, opened a huge hole in the RSS ecosystem. Users scattered across countless alternative services, and most of them couldn’t offer anything close to Google Reader’s convenience.

That new “inconvenience” in RSS, combined with the algorithm-driven “comfortable” feed experience offered by Twitter and Facebook, which were growing rapidly at the same time, sealed the shift of both users and publishers away from the open, decentralized world of RSS and into the closed, centralized silos of social media.

And every one of those social networks has since rotted. Not just the companies running them, but even the users have turned into nothing more than things that endlessly pour out ads. That’s the current disaster, and I get the feeling that a movement to revive RSS is starting to emerge from here… maybe.

Why Should You Use RSS?#

I should say up front that I’m a newcomer who only just started using RSS myself, but compared to normal web surfing, I feel it has the following benefits.

Noise Reduction#

As I wrote at the top, the internet these days is just way too noisy.

For example, say you’re wondering “who’s going to win the leadership election?” (the race to lead Japan’s ruling party) and you open the following Yahoo News article.

You get a screen like this (this is with an ad blocker on. Without one, I imagine it’s much worse).

The information I actually wanted takes up only about half the screen.

The especially nasty ones are the “time thieves.” Links trying to lure you to other articles, and if you scroll to the bottom of the page, the infamous comment section is waiting for you. Once you get caught up in these measures to boost how many pages you click through, it’s very hard to escape. You usually end up at some celebrity scandal about someone you don’t know, or a rage-bait article, and you walk away feeling awful.

With an RSS reader, though, you can read the same article like this (since the feed itself doesn’t contain the full text, this is after using “Load full content (hotkey W)”).

I, at least, vastly prefer this.

With RSS, you can cut off the paths to information you didn’t ask for and receive only the essential content.

Read in Your Favorite Format#

I think everyone has a favorite format (font, background, and so on) for reading text. And most sites are never set up the way you like.

For example, I don’t like the look of note (a Japanese blogging platform). The lack of a dark mode alone is unforgivable, but I hate everything about it, from the narrow width to the line spacing.

Even then, with RSS, you can read in the look you like (depending on the reader).

Read Everything in One Place#

This is RSS’s original function, but being able to get the latest information from every source in one place is incredibly convenient.

Everyone surely has sites they visit more or less daily or regularly, and topics whose latest news they want to keep up with.

In my case, frameworks and services around AI are updated at a terrifying frequency, so checking their release notes was a daily chore. A textbook use case for RSS.

Once you’ve registered the feeds, you can search across multiple sources for a given topic all at once like this. This is insanely convenient.

With RSS, you can follow the latest information without wasting any effort.

High Portability#

As long as you carry around the list of feed URLs you subscribe to, you can use pretty much any reader in pretty much the same way.

Syncing across multiple devices, like a PC and a phone, is easy, and you’re free from the vendor lock-in situation where you can’t switch because your settings won’t carry over (of course, that doesn’t apply if you use reader-specific features).

You can switch RSS readers freely.

How Do You Get Started with RSS?#

Getting started is very easy. Unless you turn into a real heavy user, you should be able to do it all for free.

Pick a Reader#

First, you need to pick a reader. I had Professor Gemini (the AI) put together a list of the representative ones.

(There must be countless others. Look around as needed.)

ReaderPlatformsPricing modelFree plan limitsRecommended for
InoreaderWeb, iOS, AndroidFreemiumFeed subscriptions: 150Power users who want to automatically organize and filter huge amounts of information with rules and the like. Fully supports Japanese.
FeedlyWeb, iOS, AndroidFreemiumSources: 100, feeds (boards): up to 3Beginners to intermediate users who want a balance of features and a polished UI. People interested in features like AI summaries.
NetNewsWireMac, iOS, iPadOSCompletely freeNo limitsPeople who want a free, minimal, ad-free environment inside the Apple ecosystem. Open source.
Fluent ReaderWindows, Mac, LinuxCompletely freeNo limitsPeople who mainly use a desktop and want a free cross-platform app with a modern design. Open source.

I wanted to use it together with the Zen browser, so my options were narrowed down to Feedly and Inoreader, which can be used on the web. I tried both, found Inoreader considerably easier to use, and that’s what I’m using now.

Inoreader’s free plan restricts some features. But what’s restricted is almost entirely Inoreader’s own features built on top of RSS, and there’s hardly anything that damages the pure RSS experience. The one exception is the cap of 150 subscribed feeds, which is a paywall that gets in the way of RSS itself, but with 150 slots, that should cover most people’s use cases.

Switching from Chrome to Zen Browser Radically Changed My Web Surfing

Subscribe to Feeds#

After that, you just keep adding the feeds you’re curious about to your reader. The trick is to subscribe to everything for now and sort it out later.

Some feeds only give you the opening of an article instead of the full text. Readers also have a “read full text” feature, but with some feeds it doesn’t work well.

Tinkering with those things as you go along should be part of the fun.

Here are some feeds I personally like.

Weathernews#

A must. You get high-quality weather information. Weathernews puts the full article text inside the feed, so you can read articles with zero stress.

http://weathernews.jp/ch/gunosy/article.rss

NHK News#

You can’t do without a news site. The “read full text” feature works well with it, so I subscribe to NHK News (Japan’s public broadcaster).

The one below is the “Top Stories” category, with everything mixed together, but there are also feeds by category, so subscribing to those might be better if you’re interested in a particular topic.

https://www3.nhk.or.jp/rss/news/cat0.xml

Events Near Where You Live#

No matter where you live, there’s always a site that rounds up upcoming events.

For Tokyo, for example, there’s the following.

https://www.tokyofes.info/feed/

If you subscribe, it’ll tell you good spots to go out to on the weekend. Recommended for physical and mental health.

Roll the Chance Gacha: Go Outside on Weekends

The so-called “hot entries” (hottentori). Feeds by category might be better here too.

https://b.hatena.ne.jp/hotentry.rss

Hot entries from Zenn and Qiita (Japanese developer article sites). Very useful for keeping up with what’s trending in IT.

https://zenn.dev/feed
https://qiita.com/popular-items/feed.atom

Daily Portal Z#

Personally, I love it. The “read full text” feature doesn’t work well, but with DPZ (Daily Portal Z, a Japanese humor and lifestyle site), I want to read it properly on the site anyway, so that’s fine.

https://portal.nifty.com/rss/headline.rdf

Genshin Feed#

The internet is a wonderful thing. Genshin Impact has no official RSS feed, but volunteers run one.

You can choose by language and category from the following.

I subscribe to the Japanese “All articles” feed.

https://genshin-feed.com/feed/rss-ja-all-articles.xml

Any YouTube Channel#

Depending on your reader, you can also subscribe to YouTube channels as RSS feeds.

Of course YouTube itself has a Subscribe feature, but (as far as I know) you can’t organize channels into folders or anything, and when you go to check for new videos you can end up falling into an endless Shorts hell, so I want to avoid going to YouTube itself as much as possible. Using this method is overwhelmingly more convenient.

I personally want to watch every video from this person, so I’m subscribed.

https://www.youtube.com/feeds/videos.xml?channel_id=UCy0tKL1T7wFoYcxCe0xjN6Q

Release Notes for Any GitHub Repository#

You can even subscribe to GitHub release notes. If you subscribe to the frameworks and so on that you use every day, you’ll catch the latest updates instantly, which is super handy.

The following is the release notes for Mizuki, the theme this blog borrows.

https://github.com/matsuzaka-yuki/Mizuki/releases.atom

ilapaj Library#

This blog.

https://ilapaj.com/rss.xml

How to Find Feeds#

I’ve introduced a bunch of them, but it may be better to teach you how to fish rather than hand you fish.

1. Look for Text or Icons on the Site#

On old-school websites, this orange icon marks the link to the RSS feed. It’s often tucked away quietly in the site’s footer or sidebar. Sometimes it’s just the text RSS. Click it and you should get either a page explaining how to subscribe or the raw data of the RSS feed. In the former case, follow the instructions; in the latter, just copy the URL from the address bar.

2. Use a Browser Extension#

This is where you install a browser extension for finding RSS feeds.

With one of these extensions installed, if the site you’re viewing offers an RSS feed, an icon appears in the address bar or similar. Just by clicking it, you can grab the feed URL or register it directly in your reader.

3. Use Your RSS Reader’s Search Function#

Full-featured readers like Inoreader and Feedly can find feeds automatically when you search by site name, keyword, or URL.

In most cases, you just paste the URL of the site you want to subscribe to and the reader figures out the feed for you, so this is the first thing to try.

Incidentally, I use Inoreader because I liked it better than Feedly in various ways, but when it comes to searching for feeds, I felt Feedly was better.

So a hybrid approach might be handy: find good feeds with Feedly and register them in Inoreader.

4. Guess the URL#

As a last resort, you can try appending certain strings to the end of the site’s URL.

  • https://example.com/feed
  • https://example.com/rss
  • https://example.com/rss.xml
  • https://example.com/atom.xml

Blogs built on WordPress in particular (about 40% of all sites in the world are) can often give you a feed just by adding /feed to the end of the domain.

5. Use External Tools#

I haven’t used it myself yet, but it seems that on Feedly’s and Inoreader’s paid plans, there’s a feature that forcibly generates an RSS feed even for sites that don’t provide one.

There also seem to be external tools that turn email newsletters into RSS feeds or Twitter accounts into feeds.

I haven’t tried it yet, but the one that especially catches my eye is the following.

Everything is RSSible

It’s an open-source project with that slogan, and it can “generate” RSS feeds from social networks that don’t officially provide them (Twitter/X, Instagram, and so on), news sites, and many other services.

Let’s Get the Good Old Web Surfing Experience Back#

So that’s how RSS can solve the problems of the modern internet, and the concrete ways to use it.

RSS is by no means new as a technology. If anything, it’s something that was once branded “outdated.” But its philosophy feels newer and more important than ever precisely now that we live under the rule of algorithms.

I knew RSS existed but never used it at all. I’d always thought, “Drifting around is the fun part of the internet, so it’d be a waste to narrow down that possibility myself.” But there are lands where drifting is fun and lands where it isn’t.

The old internet was a satoyama, the traditional Japanese countryside dotted with scattered villages. Today’s internet is a post-apocalyptic world like a desert with only a few big cities here and there. Drifting around is no longer fun. To drift happily, you need tools.

The good old Twitter, where users could freely customize both the client and the timeline

I wrote that above, and the feel of RSS really is like this. Accounts become sites, and tweets become articles. If you want to get back that sense from those days that “you decide what you look at,” why not give RSS a try?

For starters, humor me and try adding the Weathernews feed in Inoreader.

More Feeds#

I asked Professor Gemini to do a comprehensive search for Japanese RSS feeds. I can’t guarantee that the RSS feed URLs are accurate. It’s best to look at this as just “oh, there’s that kind of thing too.”

List of Major RSS Feeds in Japan#

1. Government and Central Ministries#

OrganizationContent overviewRSS feed URL
Cabinet OfficeNew press releases (press materials, statistics, etc.)https://www.cao.go.jp/rss/news.rdf
Ministry of Internal Affairs and CommunicationsWhat’s newhttps://www.soumu.go.jp/news.rdf
Ministry of Foreign AffairsOverseas safety information for the whole worldhttps://www.anzen.mofa.go.jp/rss/news.xml
Ministry of FinanceWhat’s newhttps://www.mof.go.jp/about_mof/rss/rdf/news.rdf
Ministry of Health, Labour and WelfareWhat’s newhttps://www.mhlw.go.jp/stf/news.rdf
Ministry of Health, Labour and WelfareEmergency informationhttps://www.mhlw.go.jp/stf/kinkyu.rdf
Ministry of Economy, Trade and IndustryNews releaseshttps://www.meti.go.jp/ml_index_release_atom.xml
Ministry of Economy, Trade and IndustryNew statisticshttps://www.meti.go.jp/statistics/st_news.xml
Digital AgencyNew and updated informationhttps://www.digital.go.jp/rss/news.xml
Ministry of DefenseWhat’s newhttps://www.mod.go.jp/j/rss/index.rdf
e-GovPublic comments (all open solicitations)https://public-comment.e-gov.go.jp/rss/pcm_list.xml
e-GovPublic comments (all published results)https://public-comment.e-gov.go.jp/rss/pcm_result.xml

2. Local Governments#

Local governmentContent overviewRSS feed URL
Tokyo MetropolisDisaster prevention informationhttps://www.bousai.metro.tokyo.lg.jp/news.rss
Yokohama CityWhat’s new by fieldChoose a field on the site to get it
Osaka Prefecture (Ikeda City)City administration in general, event information, recruitment notices, etc.https://www.city.ikeda.osaka.jp/cgi-bin/feed.php?mode=0
Nagoya CityThe whole official city website, by categoryChoose a field on the site to get it
Sapporo CityWhat’s new and topics for each ward, what’s new for each bureauChoose a field on the site to get it
Fukuoka CityWhat’s new by field, announcements for each wardChoose a field on the site to get it

3. Specialized Agencies and Independent Administrative Institutions#

OrganizationContent overviewRSS feed URL
Financial Services AgencyWhat’s new, procurement informationhttps://www.fsa.go.jp/kouhou/news_rss2.xml
Securities and Exchange Surveillance CommissionPress releasesProvided on the site
Bank of JapanUpdateshttps://www.boj.or.jp/whatsnew.rdf
National Diet LibraryMagazine article index (the URL differs for each magazine)Choose a magazine on the site to get it
RIKENPress releases, announcements, event information, etc.Choose a field on the site to get it
National Institute of Advanced Industrial Science and Technology (AIST)Press releases, research results, etc.Choose a field on the site to get it
Japan Aerospace Exploration Agency (JAXA)Press releases, updatesProvided on the site
Japan Meteorological AgencyEarthquake and volcano information (high-frequency feed)https://www.data.jma.go.jp/developer/xml/feed/eqvol.xml

4. Corporate IR and News#

CompanyFeed typeRSS feed URL
Toyota MotorNews releaseshttps://global.toyota/export/jp/allnews_rss.xml
Sony GroupIR newshttps://www.sony.com/ja/SonyInfo/IR/rss/rss.xml
SoftBank GroupIR news, press releases, announcementsProvided on the site
ITOCHULatest IR information, press releaseshttps://www.itochu.co.jp/ja/ir/news/index.xml
Mizuho Financial GroupWhat’s new for shareholders and investorshttps://rss2.www.mizuho-fg.co.jp/rss?site=AQ83RXG5&item=6
Fast RetailingIR newshttps://www.fastretailing.com/jp/ir/news/index.xml
Recruit HoldingsNewsroom RSShttps://recruit-holdings.com/ja/newsroom/rss.xml
Sumitomo CorporationLatest IR information (timely disclosure), news releasesProvided on the site
Mitsubishi CorporationIR newsProvided on the site
KDDIIR newsProvided on the site

5. Major Media#

5.1 News Portals and Wire Services

ProviderContent overviewRSS feed URL
Yahoo! NewsTop pickshttps://news.yahoo.co.jp/rss/topics/top-picks.xml
Yahoo! NewsBy category (domestic, international, economy, etc.)https://news.yahoo.co.jp/rss/topics/domestic.xml and others
NHK NEWS WEBMajor newshttps://www3.nhk.or.jp/rss/news/cat0.xml

5.2 Newspapers

ProviderStatus
Asahi Shimbun DigitalAvailable
Yomiuri Shimbun OnlineProvided in the past, currently unclear
Mainichi Shimbun / Sankei ShimbunAvailability unclear or unstable

5.3 Major Overseas Media

ProviderContent overviewRSS feed URL
BloombergTop newshttps://assets.wor.jp/rss/rdf/bloomberg/top.rdf
ReutersOfficial feed discontinued (can be generated with dedicated tools)-

6. Technology and Development#

6.1 Tech Media and Communities

SiteOverviewRSS feed URL
PublickeyLatest technology trends, enterprise IT newshttps://www.publickey1.jp/atom.xml
Hatena Bookmark: Popular in TechnologyArticles getting attention in Japan’s tech communityhttps://b.hatena.ne.jp/hotentry/it.rss
InfoQ JapanLatest architecture case studies, development trendshttps://feed.infoq.com/jp
gihyo.jpDeveloper media run by Gijutsu-Hyohronhttps://gihyo.jp/dev/feed/rss2
CodeZineDeveloper media run by Shoeishahttps://codezine.jp/rss/new/20/index.xml
DevelopersIORun by Classmethod. Especially rich in AWS informationhttps://dev.classmethod.jp/feed/

6.2 Corporate Tech Blogs

CompanyRSS feed URL
Cookpad Developer Bloghttps://techlife.cookpad.com/feed
Yahoo! JAPAN Tech Bloghttps://techblog.yahoo.co.jp/atom.xml
LINE Engineeringhttps://engineering.linecorp.com/ja/feed/
Google Developers Japanhttps://developers-jp.googleblog.com/atom.xml
Amazon Web Services Bloghttps://aws.amazon.com/jp/blogs/news/feed/

6.3 Security Information

SiteOverviewRSS feed URL
JVNVulnerability countermeasure information portalhttps://jvn.jp/rss/jvn.rdf
IPA Security CenterImportant security informationhttps://www.ipa.go.jp/security/rss/alert.rdf

6.4 Event Information

SiteRSS feed URL
TECH PLAYhttps://rss.techplay.jp/event/w3c-rss-format/rss.xml
connpasshttps://connpass.com/explore/ja.atom

7. Academia and Research#

Institution / platformOverviewRSS feed URL
The University of Tokyo (utelecon)AnnouncementsProvided on the site
Kyoto University (Institute for Integrated Radiation and Nuclear Science)News, events (Japanese and English)http://www.rri.kyoto-u.ac.jp/feed and others
J-STAGEAcademic journal platform (provided by each journal)Choose a journal on the site to get it
CiNiiAcademic information search service (turns search results into RSS)Generated for each search result

8. Specialized and Culture#

SiteGenreRSS feed URL
GekisakaSoccerProvided by category on the site
Number WebGeneral sportsProvided by sport on the site
Famitsu.comGamesProvided by category on the site
BARKSMusicProvided on the site
Eiga.com NewsMoviesProvided on the site

9. URL Structures of Blog Platforms#

PlatformRSS feed URL structure
Hatena Blog{blog URL}/rss or {blog URL}/feed
noteChoose “RSS” from the menu on each creator’s page to get it
Ameba Bloghttp://rssblog.ameba.jp/{blog ID}/rss20.xml
Qiitahttps://qiita.com/{username}/feed
Zennhttps://zenn.dev/{username}/feed

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